"Anyone can list your house, not everyone can market it."
In 2022, buyers and consumers don't want to talk to salespeople. They don’t want to have the feeling that they are being sold. Consumers have a lot of information at their fingertips. They want to be provided the information and make the decision. Because of this, the balance of power has shifted from the agent to the buyer in most sales conversations. This is why pushy sales tactics are no longer effective the way they used to be.
Instead, to be successful in sales in today's day and age, the agent must adapt their mindset from selling to helping. And the best way to start this process is becoming intimately familiar with who the buyer is and the journey they take on their path to purchase: The buyer's journey. The reputation and trust in the seller, and getting the right buyers into your house is more important than ever. The network your brokerage reaches and their perception matters.
Marketing is being in the right place at the right time to connect with the right buyers.
At Gibson Sotheby's we believe that "Exceptional Properties Deserve the Finest Marketing"
OUR MARKETING
The way you market your home should have a wow factor. When you partner with Gibson Sotheby’s International Realty you benefit from our exceptional exposure on a local and global scale.
Strategic Planning
OUR STRATEGY
We know that no two properties are the same. Our in-house marketing team collaborates with our agents to develop tailored marketing plans for each property that we represent to ensure that we capture maximum exposure to the most relevant audiences.
Photography & Video
PROFESSIONAL
The art of marketing your home begins with brilliant photography and video. Gibson Sotheby’s International Realty follows strict guidelines surrounding lighting, composition, and content that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, we also offer video, 3D tours, drone photography, and detailed floor plans.
Email Marketing
EMAIL CAMPAIGNS
We offer the tools for agents to stay in touch with clients past, present and future with dynamic email marketing. Through custom campaigns, agents can promote featured listings, open houses, new-to-market properties, and relevant news and events to an audience of local brokers, clients, and colleagues.
Brochures & Print Media
PRINT MARKETING
Gibson Sotheby’s International Realty offers a variety of print opportunities to showcase your home including custom property flyers, multi-page brochures, and direct mail postcards that highlight key details of your home with beautiful high-resolution photography.
Digital Advertising
TARGETED ADVERTISING
Each listing represented by Gibson Sotheby’s International Realty is promoted through a targeted Facebook and Instagram campaign. By leveraging social media, we are able to position your home in front of a diverse and savvy audience online, creating optimal exposure.
Press Coverage
MEDIA EXPOSURE
When it comes to press coverage, we own the headlines. Sotheby's International Realty is the most profiled company in the press. Our public relations team fosters relationships with leading media outlets to generate local, national and international exposure for our listings. This exposure and worldwide reach sets us apart.
